Social media has come a long way since the initial friend request and original 140 character post. Back in 2005, only 8% of internet users surveyed by Pew Research said they used social media. Today that number has grown to 67%. And while the role of social media is changing relationships as we know them today, its role in web development and SEO is evolving as well. Social media creates interaction among users and patrons in an online setting. Because of this, the use of social media in a website is a great marketing tool of modern times since it saves time and money. Social media makes it possible to reach hundreds and even thousands of possible customers around the world.
Take a look at these social sites that can build your web presence and reputation online:
Google+ and Shares
Unless you’ve been trapped until a rock, most website owners understand they need to know how Google works and that it can greatly benefit the ranking of their website. The use of Google+ and +1 social activities can help your overall search engine ranking go up. How does this work? Google looks into how many times your website has been “plussed”, who shares them (is that influencer reliable), and the speed of sharing it. By evaluating these factors, your website ranking will increase if the results prove positive.
Twitter Followers and Shares + Facebook Likes and Shares
The most popular two social networks, Twitter and Facebook, are taking businesses to new levels. The Google search engine looks into the combined rankings that your website has from both Twitter and Facebook along with Google+ shares. It’s important to remember that there must be consistency in the results based on the number of followers, likes, and shares on Twitter, Facebook, and Google +1’s. The rate of the number of followers and likes is also under close scrutiny by Google, whether it is accelerating or decelerating.
Check Ins and Geotagging
You are no longer alone. Social media can verify your location with check in features. These check ins help promote your business’s actual location and proves it exists as a brick and mortar establishment. No virtual fantasy land here.
Geotagging technology on smartphones can tag the location of where mobile pictures and videos are taken and automatically tags them when uploaded for public viewing on sites such as YouTube, Tumblr, or Flicker. So, if you are a restaurant owner and guests are taking pictures or videos while dining, you will surely be tagged when their contest is uploaded and shared with friends.
It has become undeniable in recent years that social media plays a key role in optimizing your website. SEO and social media are interconnected in the online marketing process. Most importantly, Google uses social media to rank your website and drive eyeballs to your content.
Do you have a success story of how social media has boosted your SEO efforts and overall Google ranking? We would love to hear your thoughts or stories in the comments below.