Last Thursday, Twitter launched its new Periscope app, a live broadcasting platform, to great fanfare. We took some time to test out its features and do a comprehensive review.
Why aren’t we talking about Meerkat? Well, it sounds like that app will be just a blip on the social radar. Twitter removed Meerkat’s connection to the social graph, and then promptly launched Periscope. For Meerkat, it looks like the writing (in the this case, tweeting) is on the wall. So, as far as live broadcasting apps are concerned, we’ve got our sites set on Periscope. Watch the video below to learn the pros, cons, and potential for brands.