They say a picture is worth a thousand words. This concept is nothing new and we’ve seen the results first hand with the rise of visual content marketing. Marketers everywhere are re-evaluating their overall strategies to include more eye-catching cues and pictorial explanations to entice prospective buyers and customers. We have surpassed the age of explaining and have now entered the age of showing.
In fact, 93% of communication is nonverbal and it is a proven tactic to break through a cluttered content landscape. Aside from brands leaning more on visual content, marketing professionals themselves can no longer only rely on whitepapers, blog posts and case studies to get their message across.
It’s now vital to include a visual element across all marketing campaigns. A survey conducted by MatterNow found that 95% of marketers believe visual content matters.
The professional social network SlideShare is an essential part to any successful content marketing strategy. It’s much more than just a place to upload your webinar slides — it’s a powerful social community with a reported 60 million monthly visitors.
Ready to push the envelope of your own visual content marketing? Follow these 6 steps to take advantage of this trend and transform your SlideShare account into a lead generating machine for your business.
1. Be an Expert on Your Presentation Topic
We all know the goal of content is to establish yourself as an expert in your field. SlideShare takes this a bit further by gracing the modern marketer with the power to use highly consumable visual elements. Keep in mind that the main focus is to create SlideShare content relevant to your target audience.
Don’t be afraid to push the boundaries here! Broaden your reach by searching for new content topics you can tie back to your expertise. This tactic can also pull in new prospects on their journey to finding a solution to their problem.
2. Your Headline is Your Title Slide
You have only a few fleeting seconds to catch someone’s attention in the fast-paced world of social media. Therefore, you need to make sure the first slide is not only easy to read but also well designed. Draw attention to yourself without screaming at the viewer.
Having an attractive first slide gives your SlideShare presentation a much better chance of earning views, as the topic is now reinforced as your title slide. Hook readers with your headline and keep them clicking through with your expert content.
3. Search Engine Optimization for Each Presentation
We fish for keywords in our blog posts to rise above the noise, but creating presentations that rank for theses same keywords can be much easier. As always, it’s crucial to include keyword-friendly titles, descriptions and tags to give your presentation a boost in the world of search engines as well as inside the SlideShare search results.
4. Repurpose and Repurpose Some More
Take a look at the content you have created for your marketing efforts already. There’s a good chance you have a stash of whitepapers and case studies that could easily be repurposed into visual presentations. Tah-dah!
This is a great way to utilize existing content and transform it into a visual SlideShare presentation. And here’s an added bonus – SlideShare presentations are easily shared and embedded across the web for extra SEO value. While you can repurpose existing content into presentations, also consider transforming your SlideShare presentations into other forms of content for your audience to digest.
5. Don’t Forget to Measure with Analytics
If you become a pro account user on SlideShare, your account receives a thorough analytics dashboard that displays very helpful stats for each presentation you publish. If you’re planning on using SlideShare as part of your overall content marketing strategy, then a pro account is a great investment.
As with any content practice, it is important to measure key presentation metrics and find out which ones are performing well. You can view the referring traffic, a breakdown of where the audience is coming from and much more with the pro account. Knowing these stats will be vital when determining what type of content to move forward with in the future.
6. Turn On Lead Generation Forms
A smart feature of SlideShare is the embedded lead generation form that appears at the end of your presentation. This popup option allows users to enter their information to download the presentation and learn more about your company.
SlideShare then allows you to export those collected names and follow up. If you use a marketing automation platform, you can sync these names directly into your database and trigger alerts based on keywords that indicate the user is interested in buying.
How Do You Use SlideShare?
What is your experience using SlideShare? We’d love for you to share some great examples of SlideShare content in the comments below. Point us toward examples that really use visuals as the headline and make us want to click through for more.