Wasn’t that awesome?!
There are several reasons why I love what Mashd N Kutcher is doing.
If the group had published a track titled “Airplane Sounds Dance Mix,” it would’ve been interesting to hear how they incorporate the sounds of air travel into a song. But it wouldn’t have been nearly as entertaining and it wouldn’t have stood out in the vast catalogue of electronic dance music.
One of the biggest reasons the videos are so engaging is that you get a little story to go along with each song. In the example above, you see how the artist turns the sounds of an in-flight safety demonstration and of the airplane itself into a pretty stellar piece of EDM. And because you get to see how Mashd N Kutcher acquires each sound from their environment and how they turned the sounds into music, the payoff is so much better.
Maybe it’s because I’ve never seen it done that well, but until I watched these videos, I never realized that using a point-of-view camera angle can be a fantastic way to present behind-the-scenes content. When you’re watching these videos, you actually start to feel like you’re inside the head of the artist. Also, by pointing a camera at the computer and showing what the music looks like within the editor, you gain a better appreciation of the process.
The duo is constantly experimenting with new and interesting themes for their videos. From the sounds of a coffee machine to Mario Kart to a collaboration with the pizza guy to an incredibly meta sampling of the crowd at one of their shows, Mashd N Kutcher is continually innovating. It also shows you how you can create art out of just about anything if you have the right perspective.