Yes, you love your brand. You can’t imagine anyone not loving it as much as you do. If you’re charged with marketing your brand, you’re probably living, eating and breathing it.
But your customers, in general, are not. They’re living their lives, with plenty of scenes in between the ones where your character appears. They aren’t going to love your character—your brand—in a vacuum, or just because you told them they should, or just because you’ve been around for seven seasons prior to this one.
People love brands for how they fit into the customer’s world, and for the relationship between the brand, the customer and the area of interest (be it cosmetics or travel or insurance). And even the most loyal customers can grow frustrated and feel betrayed when the brand loses sight of the bigger picture, abandoning the story between the parties involved and devolving into navel-gazing instead—much like GoT fans did as Season 8 unfolded.
Yes, people continued to watch Season 8, but do you want people talking about your brand the way they talked about Season 8 when it was all over? Probably not. Get them talking about your brand the way people talked about the first seven seasons: Push your storytelling beyond the psychological and into the sociological. Make them care about your character by showing them you care about their world, even if you’re not always the center of it.