3) They’re funny!
As we have mentioned before, comedy works in content marketing. Using comedy brings your brand down to earth and makes the brand less intimidating to your consumer. So naturally, a funny meme will only increase your brand’s popularity and ratings among consumers – including the Millennials. Wonderful Pistachios seemed to be the first to crack this code. (Get it?) Their “Get Crackin’” commercials feature almost every beloved meme out there from “The Prancercise Lady” to the “Honey Badger.”
The Internet meme is here to stay, so we as content marketers need to embrace the silly GIFs, viral videos, slogans featuring a young Keanu Reeves and all the possibilities they bring. They hold an enormous amount of potential to make our brands popular, relatable and funny. I say kudos to those early adopters who are showing us how it’s done!