Content Marketing Inspiration: What We're Reading at Pace

Brands are constantly rolling out new campaigns, and social media trends can seem to fluctuate weekly. If you want to stay on top, you have to stay ahead of the curve. And to do that, you have to stay in the know.

We asked our creative teams where they find their content marketing inspiration. Here is a sample of what they’re reading that sparks their imaginations and inspires the work that keeps Pace at the forefront of the content marketing industry:

Branding Magazine

With Branding Magazine, you can browse branding insights and case studies by industry, including automotive, green initiatives and luxury goods. This independent magazine also interviews big names to provide a personal account of the work behind major marketing wins.

—Submitted by Donna Tuttle, Editorial Director

The Moz Blog

Brought to you by the SEO consulting and analytics company Moz, this blog stays true to the foundations of the business by providing information about SEO strategy and creating content that will perform well with search engines. Topics include keyword research, writing effective meta descriptions, mobile optimization and more.

—Submitted by Susan Stegemann, Content Strategist


Check out Copyblogger’s collection of 16 educational ebooks to grow your understanding of writing for the web. Topics include best practices for SEO–friendly writing, email marketing strategies and keyword research.

— Submitted by Alex Trice, Web Video Editor


Designers and developers can brush up on topics related to their craft on Sitepoint. As its tagline—“sharing our passion for building incredible Internet things”—suggests, the site covers web design topics across the board. You can even find courses and books for further learning.

—Submitted by Jason Dalton, Head of Interactive Design

“Branding is the New Normal”

Attending industry conferences might not always be feasible, but watching videos from keynote speakers can be a great way to stay up to date on industry trends. “Branding is the New Normal” by Sasha Strauss, which was given at Google’s Think Branding conference, is just one of the many content marketing–related talks begging for a listen.

—Submitted by Meagan Roach, Project Designer

Ragan’s PR Daily

Stay on top of happenings in the media world by subscribing to the PR Daily news feed. Articles cover social media, writing and editing, marketing and media relations, just to scratch the surface. In addition to advice on these subjects, you’ll also get news about brands that are currently in the media spotlight.

—Submitted by Waynette Goodson, Managing Editor


If you want to talk apps, Netted, created by the team behind The Webby Awards, is the perfect community for you. Search articles by device or browse specific categories, including travel, finance, photography and more. The site also includes a video tab for interactive learning.

—Submitted by Kari Fellers, Senior Interactive Designer


Get the lowdown on research-backed information that can inform your content marketing strategy from eMarketer. Head to the articles section for the latest featured topics in media buying, email campaigns, B2B and more. The site also curates content roundups so you can easily find articles related to a specific topic.

—Submitted by Emily Wright, Director, Insights, Research & Marketing


See what web designers, developers and digital agencies are catching the attention of the Awwwards this year. Between awards seasons, the blog offers fresh content that could inspire your next great design.

—Submitted by Erika Metzger, Associate Web Designer

Contently Magazine & Resources Page

Let’s talk content strategy. Contently’s resources and digital magazine could keep a content strategist busy for hours with posts about developing a brand voice, integrating your content with a social media strategy and measuring ROI. Then head to the resources page for case studies that show how brands are putting this info to work.

—Submitted by Shayla Martin, Digital Editor, and Emily Wright, Director, Insights, Research & Marketing

Garner’s Modern American Usage

Creating good content isn’t just about ideas and execution. Proper usage of grammar, word choice, pronunciation and punctuation can mean the difference between looking like an expert on a subject or getting dismissed by an audience that’s distracted by a glaring error. Garner’s Modern American Usage takes a look at common mistakes even seasoned writers and speakers may be making without realizing it.

—Submitted by Patrick Wall, Copy Editor

A List Apart

Produced by the team at SquareSpace, A List Apart covers topics related to code, content, design, user experience and more. You can also access live panel discussions and Q&As, which take place on Google Hangout for a more interactive way to learn about these subjects.

—Submitted by Jason Dalton, Head of Interactive Design

A personal blog written by content and social media consultant Simon Owens, this site provides commentary on the latest happenings in technology, marketing and media. Owens also takes an opinionated yet informed approach to talking about trends and his view on things like hashtags (spoiler alert: he’s not a fan).

—Submitted by Tommie Ethington, Associate Editor


On Lynda, you can hone your craft with more than 3,500 videos on subjects including web design and development, photography and videography, to name a few. Courses range from beginner to high-level so you can expand your knowledge of a subject you already know well or pick up a new one.

— Submitted by Alex Trice, Web Video Editor

Cassandra Report

Research-backed trends reporting is at the heart of the Cassandra Report, a biannual publication that takes an in-depth look at a hot topic in marketing (the most recent issue did a deep-dive into GenZ and how to market to the next generation). For a bit of light reading, check out Cassandra Daily, which focuses on ways brands can put the report’s findings into practice.

—Submitted by Ilana Gamza, Director of Digital Strategy

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