Visiting this Facebook page will give you access to more videos and content like this, giving viewers the chance to further engage with the athletes they’re rooting for. The page will provide up-to-date news, polls, trivia and more throughout the games. The content is engaging, and the page has thousands of likes with less than a month to go before the games officially kick off.
Russian Games in the Palm of Your Hand
Samsung is also trying to bring the action in Russia a little closer to home. For those of you with a Samsung device, you will be able to download and customize a Sochi 2014 Olympic Winter Games app, enabling you to follow your favorite country, athlete or sport. Once you make your selections, the app’s home screen will provide you with scores, schedules, medal counts, community discussions, photos and videos. The content created for this app will certainly be unique and continue to engage fans as the games progress. Bonus: you can finally find an explanation of curling.
Making Olympic Games Personal
Today’s digital world gives audiences a chance to be fully connected to their favorite athletes. This will definitely create conversation and engagement on a scale we have never seen before at the 2014 Winter Games. The opportunity for compelling content is exciting, and we are ready to wave the red, white and blue with our smartphones in hand!
What kind of Sochi content is inspiring you to watch the action in the upcoming winter games? Share your favorite examples in the comments below.