Do you know how to speak emoji? 🙂 With the increase of the emoji’s popularity, many brands have become well-versed in it recently.
It makes sense. These brands are just speaking the emerging language of its audience. Almost all (92%) of the online population uses those cartoon-like images in texts and social media, according to a September 2015 study from Emogi, a real-time emotional marketing platform. People of all age groups—not just teens and young adults—use emojis, with women using them more than men.
Emoji fans say the pictographs (1) help them better express themselves and understand others, (2) create a more personal connection with others, (3) replace wordy texts or overused shortcuts like “LOL” and (4) simply communicate with others who often use them.
Knowing this, here are some instances when your brand should consider including emojis to better connect with your audience.
To Stand Out
Domino’s broke out of the pack when it offered the opportunity to place orders with a pizza emoji on Twitter or via text. Emoji-ordering. Who knew?! The effort capitalized on the emoji’s popularity in a novel way and connected with its text-loving, Twitter-happy consumers. The campaign earned Domino’s the Cannes Titanium Grand Prix for top breakthrough idea of the year.