Twenty years ago, we never thought we’d see this from some of our favorite brands and products:
- Samsung: refrigerator selfies
- Nike: sneakers in space
- McDonald’s: job application via Snapchat
- Dolce & Gabbana: branded pasta
Thinking beyond traditional industry limitations will be necessary for brands to compete in the coming years. To stay ahead of the curve, brands must think about their business in terms of the future and what the consumers of tomorrow will expect.