Trust and transparency are big buzzwords in marketing. It’s no surprise: They show up daily in industry news headlines, Google produces 237 million–plus search results for those two keywords and, quite frankly, they’re a big deal. But how do you deliver on and measure against the intangible value of trust?
Robert Brault said, “Enjoy the little things in life, for one day you may look back and realize they were the big things.” Trust is built on a multitude of “little” interactions that come into play when the big moments matter. It takes discipline, communication and consistency to build a strong, transparent and trusted agency/client partnership.