Ahhh, yes, April Fool’s Day: The one day a year when it’s acceptable for brands to play jokes on consumers, make fun of themselves, take a break from reality and get kooky-creative with their products. Done right, April Fool’s Day offers brands the opportunity to increase brand recognition and improve their likeability factor.
In the past, we’ve seen out-of-this-world pranks like Nest for Flights and adorable pet-centric campaigns like the Warby Barker canine collection. This year, brands competed for attention once again, marketing fake products and using over-the-top humor to turn up their “cool factor.”
Here are five of my favorite April Fool’s Day campaigns (so far) and what’s being said about them online:
T-Mobile: Pets Unleashed
Are you a pet owner who would love to make your connection with your furry, feathered or fluffy friend even stronger? You’re in luck! Earlier this morning, T-Mobile announced on their website that they’re launching a new service called Pets Un-leashed™.
For just $5 a month (a total steal!) T-Mobile customers can add a pet to their family plan, so that they too can enjoy the benefits of this far-reaching mobile network and play with some awesome new apps like Fetch Freedom and SnapCat! Meeeeoooowww!