So you’ve captured leads through your website, but now what? Most likely those leads need a little extra lovin’ to turn into sales. Hello, lead nurturing campaigns.
MarketingSherpa reports that 79 percent of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
A lead nurturing, or drip, campaign is a communication strategy that allows you to prequalify leads by sending a series of prewritten messages to prospects that have expressed an interest in your product or service. Building and maintaining a relationship with a prospect until he or she is ready to buy is the key to a successful lead nurturing campaign and winning sales.