If a live marketing event or campaign doesn’t reach its intended audience, did it really happen?
Yes. But does anyone really care?
Sometimes referred to as “engagement marketing,” live event marketing is a strategy that directly engages consumers by inviting them to participate in a brand event. Today, people are participating in live events from the comfort of their couches. Sharable content amplifies live marketing campaigns before, during and after an event.
Don’t have a substantial online presence? You can still get attention during a live marketing campaign or event, if you have the right content. Earlier this year, a company with a small Internet following stirred up some big Internet buzz through a cleverly designed live marketing campaign.
Beagle Street #ReleasethePounds
Beagle Street, a UK life insurance company, took the web by storm when it “released” hundreds of origami beagles on the streets of London neighborhoods. The beagles were made from £10 notes. The goal of the campaign was to let potential customers know that Beagle Street offers affordable life insurance, which means more money in the customers’ pockets. Beagle Street literally put pounds back in the pockets of potential customers.