The “dark mode” trend has been gaining popularity and has now opened a gate to change background color for email. Dark Mode, as defined by techahead, is “a supplemental mode that can be used to display mostly dark surfaces on the UI. The design reduces the light emitted by device screens while maintaining the minimum color contrast ratios required for readability.” There are a handful of advantages to dark mode that are driving this trend to increase in popularity. It reduces eye strain and improves visual ergonomics, enabling screens to adjust to current light conditions and making them more comfortable to use at night or in dark environments. Also, dark mode consumes less battery power, allowing for longer mobile device use without charging. Dark backgrounds in email designs work flawlessly with this new darker design concept.
But wait, we just talked about white space… Correct! However, “white space” doesn’t always have to be white—it’s just the statement of space. On the flip side, a dark background allows for a lot more contrast and is a great method for announcements. Dark mode also doesn’t have to be pitch black; it just shows high contrast. Any dark hues will work, and some colors are softer on the eyes, like a really dark gray complemented with a lighter gray. While dark mode won’t be a perfect fit for every brand, it is definitely an emerging trend that is aesthetically pleasing and has other valuable benefits.