Looking back on (and forward to) decades of email trends: Part 1
Part one of this two-part series takes a look at email-design trends we’re happily seeing fade out.
Macy’s sale email has too many conflicting red headlines combined with duplicative category CTAs in the top navigation bar and in the hero spot.
Kikki.K shows a better way to promote, allowing space breaks for alternative clicks to reduce confusion and speak more directly to readers.
Promoting a limited-time discount doesn’t have to be confusing. Bookit.com is allowing no space to breathe in the hero.
Airbnb features a neater, calmer approach to promoting a destination, a discount and even some daily itinerary ideas.
An all-images email that doesn’t render.
How the email was actually intended to look.