Did you know millennials are the largest and likely the most studied generation to date? What a hopeful and yet defeating statistic if you’re a fellow marketer.
While this in-demand group has a purchasing power of more than $170 billion per year, millennials are also one of the most selective and guarded generations, with 37% claiming to distrust big business. Could it be because they’re the first generation to have a vast amount of information virtually humming at their fingertips? Or maybe it’s that current shoppers are numb to the more than 5,000 commercials, advertisements and pieces of content they come in contact with each day. It has reached a point where more than 30% of millennials say they’d flat out refuse to read content that doesn’t entertain or educate them.
So, how can our marketing effectively connect with this generation? Our only option is to tap into the information they crave, and to deliver it to their favorite social channels.
If you’re struggling to reach millenials, here are a few must-read articles, offering valuable recommendations on how to more effectively target them:
What Brands Need to Understand About the Millennial Shopping Journey
By Daniel Newman, Forbes
As millennials make faster and more informed purchasing decisions, Newman shares fundamental considerations—like the importance of tracking Omni-channel behavior—for brands that want to cater to today’s youth.
5 Things Brands Need to Know about Millennial e-Commerce
By Tanya Dua, Digiday
Millennials spend more online in a given year than any other age group, so Dua’s online do’s and don’ts for this generation are key to reaching and growing your loyal millennial audience.
8 Tips On How to Market Effectively to Millennial Women
By Lauren B. Mangiaforte, NewsCred
Mangiaforte highlights millennial women shoppers specifically, and provides focused insights on how marketers can speak to this $1.4 trillion audience. She digs deep into this generation’s psyche, even encouraging content marketers to slice the generation itself into manageable targeted bites.
Buy It Like You Mean It: Millennial Shopping Behavior
By Adam Kleiner, Content+ by Pace
Kleiner reaches beyond this generation’s wants and into the millennial mindset. How do millennials shop? What affects their purchasing decisions? Here you’ll learn the critical difference between millennial consumers and millennial shoppers.
The millennial-shopper ecosystem is a vast jungle where it can be easy to lose your way. Remember and use these marketing recommendations and you’ll be able to guide your marketing straight to the loyal millennial shopper.