Both of these have more views than videos about legendary exotics like the Ferrari F40 or the Lamborghini LM 002.
Why? Well, I’d guess it has something to do with tuning culture and the growing popularity of older Japanese sports cars. But being able to predict that is extremely difficult, if not impossible.
That’s both the beauty and the curse of marketing. Content you think will perform amazingly well doesn’t, and then something you think will be average performs beyond your wildest expectations. That’s also why you should never assume your audience will like something or dislike something until you’ve tried it. It’s always worth testing.
Another benefit of sharing this content is that MotorWeek has become a source for vintage cars in addition to consumer advice. Now the “Retro Review” videos receive regular coverage from third parties. Just look at those shares.