Nostalgia has become a large part of the modern Internet zeitgeist (see: Throwback Thursday). It’s fun to reminisce, but it doesn’t have to be just for entertainment. Looking back can help you move forward when it comes to sharing great content. Read on to learn how MotorWeek has found success by repurposing old content.
Retro Review
Airing on PBS, MotorWeek has been giving car-buying advice to the general public for more than 30 years. As you can imagine, America’s longest-running automotive TV series has built up quite an archive in that time. Instead of letting the footage sit in a box in some basement at Maryland Public Television headquarters, last August the MotorWeek YouTube channel, as part of a new “Retro Review” series, started uploading segments from episodes that originally aired in the ’80s and ’90s.