Some disagree with Netflix’s practice of simultaneously releasing all episodes of a season, partly because it ruins the shared experience of watching a show that airs at the same time every week. (If your friends aren’t caught up on their binge-watching, you might accidentally reveal a spoiler.)
New data has shown that the binge-watching release approach is working just fine for Netflix. According to the company’s Chief Content Officer, Ted Sarandos: “In our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made.”
The fact that Netflix is so attuned to their subscribers’ habits and likes is a huge win for consumers of their content. Viewers can rest assured that they can get the service they want, in the viewing method they prefer (binge-watching, rather than serial viewing). And with its massive number of paid subscribers that’s growing all the time, Netflix proves they know what they’re doing. The numbers, like Shakira’s hips, don’t lie.
What do you like about Netflix and how they use content marketing to engage consumers? What would you like to see from them in the future? Tell us how they have kept you as a customer and share your thoughts below!