Some of the best content marketing out there is done in a way that not only makes you want to buy a particular product or service, but also makes you covet the very lifestyle espoused by the brand.
Online furniture retailer One Kings Lane achieves this masterfully with their website and their blog Live Love Home. One Kings Lane founders Alison Pincus and Susan Feldman started the company as a place that combined both inspiration and shopping.
Here are seven tips that content marketers can take away from OKL:
For most of us, our homes are never going to look like the rooms and designs featured on One Kings Lane. But one can always dream—and that’s the point. We all aspire for our homes to look like a gorgeous, inviting oasis with nothing out of place and where everything adheres to a cohesive design. Scrolling through One Kings Lane and the Live Love Home blog, you almost believe it’s possible to live in a house without piles of mail or toys and with a dog that never gets on the couch. And it’s that belief that influences your future purchasing decisions.
Go Big with Gorgeous Photos
The majority of posts on Live Love Home feature a gorgeous photo at the top of the page that span the width of your browser. Big, beautiful photos are used throughout, making it feel more like you’re reading a magazine than scrolling through a blog or website. The site and blog look equally as gorgeous on mobile and the iPhone and iPad apps. (No app currently available for Android.)