We all create content with the goal of achieving total success. We want to reach all the people and have them show us that they love it with each click and scroll. However, success often is not the reality for many. There seems to be this gap between the strategy we create and how our audience actually responds. This gap can be especially frustrating knowing the amount of time you spend taking what started as an idea through the execution phase. But I have four SEO tools that help me problem-solve most underperforming content issues. If SEO is not part of your everyday routine and you need a refresher, check out our SEO Best Practices.
Before we start our tool review, it’s important that you have a content performance tracker. It’s a document that lists each piece of content and tracks pertinent information like keyword(s) and SERP performance, plus intended audience action like button clicks, scroll depth and time on page. Having this document will make it easier to quickly check in on content performance, make updates quickly and track improvements.