A strategy is the way to work to solve a problem. In general, my team and I create data-driven solutions to brands’ biggest challenges by leveraging key tactics to help along the way. To be clear, content is not the solution, but a tactic that helps us solve most problems.
But to get more specific, digital strategy is the coordination of cross-functional teams to grow and test audience-first approaches based on established goals and objectives. Cross-functional teams include UX/UI, Social Media, Paid Activation, Interactive Design, Development and Analytics.
Based on the goals, objectives and budgets for accounts, digital strategy works to solve problems using as much data as possible. If the data is not available, we tap our testing and optimization toolsets to provide data-driven solutions or test options to move projects forward.
For us to provide solid strategies, we need to be educated and informed on the business. Your dedicated strategist is not your employee or vendor, but your partner.