“All the City’s a Stage” is an underdog story through and through, which made it perfect for our client, Southwest Airlines. When Southwest began operations in 1971, it was a tiny upstart flying between three Texas cities; the company now flies to more than 90 destinations—Detroit among them—and is the U.S.’s largest carrier (in terms of originating domestic passengers boarded). Southwest achieved so much success in large part because, much like Sam White, they utilized locations that others overlooked and set out to serve the underserved.
The story’s beautiful photography and accompanying captions also highlighted must-see destinations within Detroit, encouraging readers to interact further with the story outside the magazine’s pages. Yet we knew that Shakespeare’s works are most effective when they are seen and heard, so it was essential to have a video component to this project. Together with the help of Chris Crisman Photography, we filmed a series of Shakespearean plays set in iconic Detroit locations. I played the part of Editor and it was a learning experience like no other. Here are 7 lessons I learned during the process.
1. Be Present
As the editor of the film, I can’t tell you how much it helped being present for the filming. When you get a hard drive filled to the brim with footage and no context, it can take a painful amount of time to figure out what you need the end product to look like. But when you’re on set, it’s much easier to see and hear the takes you want to use and the edit points. Then when you get the raw footage, you know exactly what to look for.
That was especially helpful in this interview with Sam White when I had pull shots from every play we filmed into one video.