There are many types of visuals you can incorporate into your video content marketing strategy: photos, infographics, vlogs, GIFs, memes, screenshots, flip books, illustrations and slide shows, among others.
1. Use Images Relevant to Your Audience(s)
Visuals that are relevant to the platform and audience better convey or support your message. This may require different images or types of visual content for different audience segments. Try to avoid stock images, but if you must use them, choose images that are personal and relevant to your audience. Make sure to observe copyright laws.
2. Keep It Simple
Use images that are clear and easy to understand. Consider the visual format (chart, graph, animation) that will convey the information in the simplest way.
3. Make It Easy to Find
Visual searches were up 27% last year, so make sure your images and videos are optimized for SEO and social media to drive both organic and visual search.
4. Encourage Sharing
Share your visual content across all your platforms and make it easy for others to share it by adding social sharing buttons they can click on and share to their social networks.