Technology companies like to be at the forefront when it comes to advancing the digital world around us. So, you would think that online practices might be part of their strategy to spread the word. The Internet is, after all, a big part of our overly connected tech lifestyles. Surprisingly, not all major tech companies have robust, useful and engaging technology blogs.
Blogging is great for the online marketing soul. It’s a great tool to promote thought leadership about your company or brand, it’s obvious SEO gold and it generates brand awareness with relevant and timely content. Blogging must be working because 40% of U.S. companies use blogs for marketing purposes. Hubspot reports blog frequency impacts customer acquisition. Ninety two percent of companies who blogged multiple times a day acquired a customer through their blog.
We found four tech brands who have integrated blogging into their overall content marketing strategy—and they’re doing a pretty good job! Let’s explore their technology blogs below.
Who they are: A Chinese multinational technology company and the world’s largest PC vendor.
What you’ll find on the blog: Recognizing the vast span of interests of their target demographics, the Lenovo blog features content on topics spanning from social media to design to products to company news.
What’s so great about it: The computer brand tells real-world, inspiring stories about how technology is making a difference, as well as tips and tricks on how to use their products. It’s easy to identify the topic you’re interested in, so you don’t have to sift through hundreds of posts about social media marketing when you really want to know more about the latest Lenovo product.
Who they are: An American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.
What you’ll find on the blog: Mostly articles, and some video, about anything from the latest Microsoft news to the “weird science of teen online behavior.” There is a mix of resources, company updates and commentary on today’s technology.
What’s so great about it: Like Lenovo, Microsoft’s blog spans several topical areas, ensuring there’s something for everyone scrolling through the headlines. Relatable guest bloggers are featured, creating a personal connection with readers that can be difficult for such a large corporation to achieve.
Who they are: The smartphone operating system developed by Microsoft, succeeding Windows Mobile.
What you’ll find on the blog: The Windows Phone blog has a very specific audience and purpose. The blog features almost anything relevant to Windows Phone owners—including app updates, information about compatible accessories and even great resources for developers.
What’s so great about it: Most Windows Phone users are already Microsoft fans. The Windows Phone blog knows that these people are loyal to the brand—and they aim to maintain that loyalty by providing truly useful information. Readers can rest assured that the Windows Phone blog isn’t just trying to sell more phones (although we’re willing to bet their blog helps them do just that!).
Who they are: An American multinational corporation specializing in Internet-related services and products.
What you’ll find on the blog: Updates about Google products and innovations (like Google Glass), the latest search trends, commentary on global events and almost anything else that’s relevant to popular culture. Google is everyone’s brand, after all.
What’s so great about it: This isn’t the first time Google has impressed us with their content marketing strategy. Google has a way of tapping into what’s relevant around the world at any second—an easy feat for them being the world’s #1 search engine. They understand that a little bit of humor goes a long way (see their post featuring David Hasselhoff photobombs), as well as a tug at the heartstrings, sprinkled with a little bit of inspiration. It’s really simple: Google knows how to relate to their audience.
What technology companies have you seen with stellar blogs? Let us know!