Video Marketing: Your Secret Weapon to Boosting SEO

For any marketer, getting content to surface on the first page of search results in Google can seem like an insurmountable feat. While there’s no magic formula to guarantee your content will land there, there is something you can start doing today to improve search engine optimization. The secret? Grabbing a camera and hitting record. Start your video marketing strategy and you will see a boost in your website’s SEO.

Why Add Video Marketing?

A few years ago, Google changed its search engine algorithms to provide a “Universal Search,” meaning that search results would start showing more than just plain text—images, videos and other media were thrown into the mix as well. That’s great news for video marketing! In fact, these days, 62% of all Google universal searches include video. Simply put, if you’re not using video in your marketing strategy, you’re missing out on great opportunities to surface content.

Furthermore, web pages with video are 50 times more likely to get higher page ranks in Google than those without. And if that’s not enough to convince you, video marketing also helps to increase engagement. On average, sites with video content engage consumers two minutes longer than sites without video.

Optimizing Video for SEO

Ready to start using video marketing for SEO purposes? We’ve got a few handy pointers to help you launch your strategy.

  1. Metadata matters. Write keywords and optimal search terms in your video headlines and description fields. Make sure to include relevant topic tags, too. Google still needs the text that matches your videos to find it.
  2. Put it into words. To make your videos even more searchable, it helps to have text attached to it. Write site copy for your videos, or include a video transcript, and it’ll help you rank even higher in Google’s blended search results.
  3. Thumbnails. For video, a thumbnail image can be as important as a headline because it’s one of the first things a consumer will see. Make sure your thumbnail includes an interesting visual element, such as bright colors, to pique your audience’s attention. This is your first impression! Make it count.

Have Fun with Video Marketing and SEO Terms

At the end of the day, video marketing isn’t just about boosting SEO. It’s about creating great content, and communicating the story of your brand in a visual and dynamic way. So remember to have fun and get creative with the process. Your viewers are sure to thank you for it.

The more unique your video and text descriptions, the more likely you will rank for unique search terms. Think outside the box and create something that will stand out in the video marketing world. If everyone used the same video story to talk about a brand, everyone’s video would be buried in similar search results. Be creative!

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What video marketing campaigns have stood out to you recently? We want to see what stories caught your attention!

Written by Alex Herring

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