There are several ways to expand your video-viewing audience. One of the most effective ways to reach more people is to encourage your internal audiences to act as advocates for your brand and share company content. Messages coming from a friend are far more credible and usually receive higher engagement than messages shared by a brand. Social sharing also builds external links that help increase search engine rankings.
Brand messages reached 561% further when shared by employees versus the same messages shared via official brand social channels.
Another way to expand your audience is to leverage additional profiles. Do you have another line of business where a particular video would make sense? Is there a page that you engage with regularly? Ask if they’ll post your content.
Sharing video on other profiles can increase video reach and exposure by tapping into existing audiences. External social linking can also give you a nice SEO boost.
Using all of these strategy tips above will help to increase exposure of your video efforts. Need some help? Contact us, pronto. Maximizing ROI for brands is what we do.