If you’re reading this, then there was likely a shift, sudden but not jarring, when the work-from-home reality began for you.
For my creative team and I, it was around St. Patricks’ Day, 2020.
For many of us, tools like Microsoft Teams and BlueJeans had already been regular parts of our routine, so for a while, as we began transitioning into full-time remote work, we were fine. But it didn’t take long to begin to notice something was missing.
The kitchen catch-up when you’re in line to use the microwave. The brand banter with your team while outside the conference room that’s about to vacate for your 11 a.m. meeting. The endless walls of whiteboard in the meeting room and knowing that if you ask nicely at the front desk, you can get a fresh Expo marker.
What was going to help us fill these natural creative gaps? Would we finally enter the Era of Skype?
Being in person made it easy to share ideas. Being able to have adequate space to noodle and brainstorm has always been a crucial point in our creative process. If we were going to continue to make work we were proud of, we had to learn how to maximize our digital resources so that we were thinking less about how to connect to each other and thinking more about our next big idea.
The past several months have redefined the way creative teams work. Here are some tips for maximizing your digital brainstorm and whiteboard sessions from the many lessons my team and I have learned along the way: