Each day, the average adult consumes more than 34 gigabytes of information. That’s about 100,000 words—five times more than 50 years ago. This is not surprising due to the availability of real-time information on our mobile devices.
What is surprising, however, is the amount of information we retain—or actually don’t retain! The Ebbinghaus Forgetting Curve suggests humans forget approximately 50% of new information within an hour of learning it, and that rate increases to an average of 75% within 24 hours.
This presents a major challenge for marketers attempting to make a memorable impression on consumers. Compounding this challenge, the technology revolution of the past decade has changed the way people consume information. Today, more people view information on mobile devices, and 91% say they prefer interactive and visual content over text-based, static content. Look at the growth of Instagram and Pinterest!
Therefore, smart marketers are incorporating visual content into their marketing mix.