Associate Director of Analytics
“'What gets measured gets managed' –Peter Drucker”
Adi is a data guy at heart who has been in the field of making sense of data for over 14 years. At Pace, he works with clients to make sure that their content marketing expenditure can be tied to real-world outcomes. This involves setting up tracking for client websites, working with their in-house teams to integrate measurement systems and ensuring that data flows from user actions into accessible and actionable reports while maintaining accuracy and appropriate levels of detail. Helping clients see the impact made by Pace’s support is one of the greatest joys of the job.
Prior to joining Pace, Adi completed his MBA from UNC at Chapel Hill, where he developed an interest in data-based decision making for marketing. He has worked with numerous clients at Pace including Wells Fargo, AAA, HCA Healthcare, USAA, Verizon and many others. Before moving into the world of business, he was a software engineer working with brands like British Telecom, UBS and Telenet developing software systems.