President and Chief Marketing Officer
“I like clients to win in the marketplace, and the talent at Pace helps them do that…our team’s strategic thinking and creativity amazes me every day.”
There is nowhere Gordon hasn’t traveled for clients in his career—well, OK, maybe not the Amazon. He’s a world traveler and often in the air heading to advise or collaborate with some amazing brands. All told, he’s a multimillion-miler with visits to more than 40 countries and cool cities with great food like Kuala Lumpur, Buenos Aires, Addis Ababa, Shanghai and Mumbai. Gordon is a native North Carolinian and has lived in Washington, D.C., Honolulu, Dallas and now Greensboro, North Carolina.
Gordon leads our client solutions partner organization, brand marketing and a team of new relationship professionals. He is a blend of right-brained and left-brained thinking. He can be wildly creative or develop a lean and mean strategy, and he serves as an advisor to a number of CMOs at any given time. Known for being easy to talk to and having a quick wit, Gordon has a formula for marketing success that includes a proven grasp of strategy, execution, culture and structure. He has a knack for listening his way into a problem and ideating his way through the complexity.
Before joining Pace, he spent 25 years getting powerful results for companies he worked for, like The Ritz-Carlton Hotel Company, Office of the Comptroller of the Currency (OCC), Sabre, Hawaiian Airlines and Rosenbluth-American Express, and his many clients over the years such as Rackspace, USAA, Fossil, TIAA, BB&T, Teradata, Lycra, HP Enterprise, Dell and Intuit.
NEWS AND FEATURES
The Content Marketing Association Webinar—Brand Attachment: The Realm Beyond Brand Loyalty and How to Get There
An impactful 30-minute webinar hosted by the Content Marketing Association and led by Gordon Locke, Pace’s president and chief marketing officer, exploring the science behind brand attachment and tactical ways brands can move their audiences from loyalty into the realm of attachment.
Humans, Now and Then Podcast—Gordon Locke: The Power of Storytelling in Communicating Your Brand
Rebecca Scott, host of the Humans, Now and Then podcast and Pace’s Gordon Locke, president and chief marketing officer, discuss the science behind human attachment, the role storytelling plays in achieving brand attachment and the shift toward a marketplace focused on purpose.
Greensboro-Based Pace Communications Helps Small Businesses Uncover the Secrets Behind Global Companies’ Success
Gordon Locke, president and chief marketing officer at Pace, joins Brad Jones for WGHP FOX8’s “Made in NC” segment to discuss the Pace Impact Project, its importance and the four inspiring Triad organizations selected as the program’s first-ever cohort.