Director of Strategy and Influencer Practice Lead
“I’ve learned a lot of important things but the one thing I always try to keep in mind is if something frightens you it’s probably worth doing.”
Sarita is a dynamic strategist who enjoys working with brands to craft strategies that attract new and engaged audiences. Understanding a brand’s core essence and how to leverage it through integrated storytelling and innovative marketing is a constant for the wide breadth of brands she works on.
Prior to joining Pace, Sarita graduated from Washington University in St. Louis and New York University and worked with the Lower Manhattan Business Improvement District to reposition the neighborhood as both a cultural hub and focal point of the revitalization efforts in New York City. Additionally, she held a number of strategic branding and marketing roles focusing on the lifestyle sector, including Studio Black Tomato, the creative arm of renowned lifestyle company Black Tomato.
Travel, food and culture are Sarita’s passions, and she prides herself on being “in the know.” She’s lived on three continents and has traveled to 68 countries (and counting!). Sarita recently made the move to Los Angeles to take advantage of the weather, though she’ll always be an East Coast girl at heart. She resides there with her sweet, but sometimes terrorizing, border collie–poodle mix puppy named Tuna and wouldn’t have it any other way.