# LLMS.txt for Pace Communications (Paceco)

> https://www.paceco.com

## About Pace Communications

Pace Communications is an award-winning content marketing agency that has been driving growth for the world's most iconic brands for over 50 years. Known as one of the largest independently owned content agencies in the nation, Pace specializes in creating audience-first content that fuels engagement, action, loyalty, and brand love.

## Company History

Founded by Ambassador Bonnie McElveen-Hunter, Pace Communications has evolved into a leading content marketing agency with over 150 employees across the United States. The company has built its reputation on delivering data-focused strategy, intelligence-led creative, and audience-first thinking for major global brands.

## Leadership Team

### Executive Leadership

**Bonnie McElveen-Hunter** - Chief Executive Officer and Founder
Ambassador McElveen-Hunter is a business owner, diplomat, and philanthropist. She served as U.S. Ambassador to the Republic of Finland (2001-2004) and was the first female National Chairman of the Board of Governors of the American Red Cross, serving five terms under four U.S. Presidents. She was awarded one of Finland's highest honors—The Commander Grand Cross of the Order of the Lion.

**Leigh Ann Klee** - President and Chief Operating Officer
**Gordon Bass** - Chief Creative Officer
**Laura Thomas** - Chief Marketing Officer

### Senior Leadership

**Lori Beal** - Managing Director, Marketing Solutions
**Nicole Martin** - Managing Director
**Isabel North** - Managing Director
**Chad Hayton** - VP, Technology
**Ellen Trastelis** - Senior Director, Human Resources
**Melissa Tierney** - Senior Director of Finance
**Tim Hawks** - Senior Director of IT

### Department Directors

**Jamie Jeffries** - Group Director, Strategy & Analytics
**Sarah Troncone** - Senior Director, Strategy
**Rebecca Brown** - Director, Strategy
**Derek De Hanes** - Group Creative Director - Art
**Britta Waller Melton** - Group Creative Director - Edit
**Michael Meder** - Senior Creative Director - Art
**Brian Fiske** - Senior Creative Director - Edit
**Dennis Barber** - Director, Web Development
**Jackie Connors** - Legal Counsel
**Darren Kunar** - Production Director

## Core Services

### Creative & Content
Stop the scroll with omnichannel content. Pace writes, edits, designs, films, concepts, consults, produces, and publishes for B2B, B2C, and B2E programs across all channels.

### Strategy & Analytics
Back up brand value with intelligent data. Research, discovery, and analytical insights form the foundation of brand strategy, customer journeys, and content planning.

### UX & Web Development
Delight audiences with irresistible digital experiences. Creating accessible, scalable, and memorable content hubs, websites, microsites, landing pages, and other interactive experiences.

## Capabilities

- **Audience-first thinking** - Comprehensive audience research and targeting
- **Data-focused strategy** - Analytics-driven decision making and optimization
- **Intelligence-led creative** - Creative solutions backed by data insights
- **Omnichannel content creation** - Content for all digital and traditional channels
- **Brand strategy development** - Strategic brand positioning and messaging
- **Customer journey mapping** - End-to-end customer experience design
- **Digital experience creation** - Websites, apps, and interactive platforms
- **Content marketing programs** - B2B, B2C, and B2E content strategies

## Notable Clients

Pace serves global brands including:
- PepsiCo - Crafting narratives to attract top tech talent by showcasing STEM talent behind iconic products
- Verizon - Digital content and marketing solutions
- Truist - Financial services content marketing

## Company Culture

Pace describes its team as:
- Courageous content creators
- Serious thinkers
- Creatives
- Strategists
- Award-winning marketers

The company emphasizes that "great marketing begins and ends with great people" and maintains a culture focused on caring and putting that caring into action.

## Results & Impact

The agency has delivered significant results for clients, including:
- 3x attributed sales increases
- 209% audience growth
- Award-winning campaigns across multiple industries

## Contact Information

Website: https://www.paceco.com
Email: hello@paceco.com
LinkedIn: https://www.linkedin.com/company/pace-communications/
Instagram: https://www.instagram.com/paceco/

## Mission Statement

"Fuel brand love through the power of content" - Pace Communications focuses on creating content that drives real engagement, action, loyalty, and ultimately, brand love for their clients.

Last updated: October 2025
© 2025 Pace Communications, Inc.