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August 2017

How We’re Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

HubSpot experimented with a few unique ways to tap into the power of influencers and gamification to increase their social media reach. Check out this article to find out how they did it and see the results of their efforts.

Pinterest Opens Up Autoplay Video Ads to Self-Serve Advertisers

In May, Pinterest began testing autoplay ads within users’ feeds and among search results. Now the social network has opened up the ad format to all advertisers, including those who are using the self-serve ad-buying tool. Find out more in this article on Marketing Land.

Seven Signs You Should Invest in Influencer Marketing

Influencer marketing is evolving at lightspeed, and many are wondering if they can harness the power of influencers to address their brand or client needs. Check out this article on Forbes to find out all the ways influencer marketing can benefit brands in 2017 and beyond.

50 Stats to Help You Choose the Right Social Networks for Your Brand

The social landscape is changing quickly, and to win, social marketers need to listen and engage where their audience is, rather than expecting their audience to come to their brand. Check out this article on Marketo to learn how to choose the right social channels for your brand.

Snapchat Will Let Brands Measure its Ads’ Impact on Sales, Results Against Rivals

Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets. Learn more in this article on Marketing Land.

LYCRA® brand

The Pace team was challenged to elevate the perception of the LYCRA® brand as an innovative and premium fiber in apparel – from denim to lingerie to athletic and athleisure. To find out how the Pace team solved for this and to see the results of the project, check out the Pace Case on Alfresco.

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