October 2017

Believe it or not, 2018 is just around the corner, and with the New Year a host of new developments will come in the social sphere. As people encounter more brands and content than ever before, our attention span is on the decline. Read this article to learn more about the five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and allow you to break through to your audiences.

It’s not uncommon to fear the popular Instagram Stories feature. After all, how do you know you’re using it effectively? Klear took a detailed look at how brands are using Instagram Stories, what industries are most active, and what types of Stories are being shared on the micro-platform. Check out this infographic that brings data-backed insight to the topic.

The B2B landscape is no walk in the park. As marketers, we need to do whatever we can to stand out from our competitors and encourage people to pick us. Perhaps by giving some form of external proof, potential purchasers are more likely to accept that your claims are genuine. Even business buyers will believe the word of an influencer over the word of a brand itself. Check out the five reasons why B2B brands should be using influencer marketing.

Earlier this month, Pinterest announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant, users. Learn more about what this announcement really means for brands.

The social networking giant recently reported that it is officially rolling out a way for advertisers to target ads to people who have visited their brick-and-mortar locations. But it doesn’t stop there. This new feature will also offer the ability to retarget people based on other offline events that Facebook can track, such as in-store product purchases and calls to a business’s office or call centers. Read this article to learn more.

Instagram’s revolutionary release of shoppable tags may seem like old news to a select group of retailers. With posts containing links to the retailer’s website, the monetization potential of Instagram’s 500 million daily active users is an appealing offer. Now, e-commerce company Shopify and Instagram are opening up that integration feature to let more people in on the fun – and gains. Learn more about the expansion of the Shopping on Instagram feature.

The Pace team was challenged by STAINMASTER® to elevate brand awareness and foster connection with audiences before, during and after a long purchase cycle (and even longer duration of time between purchases). How did we implement a solution to showcase STAINMASTER® in an effective, relatable manner to target audiences? Learn more on this Pace Case on Alfresco.