September 2017

Despite all the hype around influencer marketing, some marketers may still be wondering exactly why influencers are so important. Are you or someone you know one of them? Then get ready, because we’re about to drop some knowledge on you! Click on over to this article on Forbes to learn about some of the unique benefits of working with influencers.

Here at Pace, providing excellent account service is the name of the game, no matter what we’re creating, producing, developing or managing. But did you know that when it comes to influencer campaigns, giving your influencers an A+ experience is just as important as client satisfaction? Yes, indeed! Click over to learn more in this article posted to the influencer marketing blog Scrunch!

You may have found yourself wondering, “What are the seven things I need to know about Instagram ads?” This article posted to the Hootsuite blog explains the basics of what you should know about running an Instagram ad campaign. It’s a great read for anyone involved in selling, managing or producing Instagram ads for our clients.

Earlier this month, Instagram announced the expansion of the Canvas ad format to Instagram Stories. #HolySmokes! This means that marketers are now able to use the creative versatility of Canvas to share compelling content directly in Instagram Stories, which reach over 250 million people daily. Read this Tech Crunch article to find out more about this exciting update.

According to Pinterest, 60 percent of Pinners have used Pinterest to make home décor purchase decisions. No way! Yes, way. Check out this handy infographic outlining the growing opportunity for home décor on the social network brands.

How are media companies using Instagram Stories to deliver episodic content series to followers? So glad you asked! Click on over to this article on Marketing Land to find out the answer.

Reciprocity, social proof, and scarcity: the three psychological strategies brands should keep in mind if they want to stand out on social media. Click to read the article on Convince and Convert to find out more.

The Pace team was challenged to introduce STAINMASTER™ home cleaning products to a crowded space and in a crowded time – over the holidays. How did we cut through all the noise and reach people to engage them in a meaningful way? With a holiday Canvas ad on Facebook, of course! Learn more in this Pace Case on Alfresco.

Chute is an end-to-end UGC management platform that allows marketers to streamline search and discovery, curation, rights management, publishing and brand insights. Sounds pretty cool, right? It definitely is. Learn more about Chute in this one-sheet on Alfresco.

Klear is an influencer search tool that allows users to search over 500 million profiles in over 60,000 categories. Klear offers both free and paid versions of the tool. Learn more about Klear in this new one-sheet on Alfresco.