Pace Impact Project 2021

We Believe in Entrepreneurism, Giving Back and Paying It Forward

We’ve developed the Pace Impact Project to partner with underrepresented business founders to create a positive impact because we believe that investing in our community will propel a meaningful, innovative and profitable entrepreneurial ecosystem for the future. We work with selected businesses to harness the power of social media and create campaigns that measurably impact businesses and their bottom lines, whether it is generating awareness, increasing consideration from new customers or converting engaged customers.

We’re happy to announce the 2021 chosen businesses:

Brilliant You Denim

Brilliant You Denim designs, manufactures, and distributes custom jeans for all-day comfort, exceptional fit and unprecedented versatility. Based out of Greensboro, North Carolina, Brilliant You Denim’s patented technology helps jeans conform to all body types and expand in the event customers experience body changes.


Located in Greensboro, North Carolina, its three locations, food truck and catering division have been locally owned and operated since 1975. Ghassan’s offers a variety of foods, including their famous steak and cheese sub, kabobs, salads, homemade hummus, tabouli, rice bowls and chicken shawarma.

Hotel Denim

Hotel Denim is a boutique hotel that pays homage to the denim history in Greensboro. This fully renovated 48-unit interior-corridor boutique hotel offers stylish and comfortable guest rooms for unique experiences for families, couples or business travelers.

Rising Hope Clinical Assistance LLC

Rising Hope Clinical Assistance LLC provides mental health services to the people of the Triad. New owners and leadership desire to provide premium care that leads to holistic healing.


The Pace Impact Project will return next year. Submissions for 2022 will open October 2021.