Michael has spent his career as a storyteller, including working as a journalist for newspapers in Virginia and North Carolina before joining Pace in 2013. Since then, Michael has helped create a host of successful B2B and B2C campaigns and projects for brands including finance, insurance, retail, restaurant, medicine, engineering and construction. When he’s not thinking about the right hook for brands, Michael is thinking about the right hook to catch fish from his kayak. Be sure to ask him about the one that got away (along with his fishing rod). It’s still painful, but talking about it seems to help.