“When creating something for humans, always start with humans.”

Michael Grossman

Group Creative Director – Edit

A journalist by training, Michael helps new and established brands alike tell their stories with a keen focus on audience and a commitment to supporting data. Michael has led creative and omnichannel campaigns for over a dozen major brands in his time at Pace. Recent work includes brand storytelling and editorial direction for Truist and AAA. Prior to joining Pace, Michael spent 15 years in news reporting and editing roles.

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