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Elon University and Pace Announce Project Echo: Student-Driven Insights and Strategies for Millennials

Pace, a leading marketing agency, and Live Oak Communications, the student-run strategic communications agency in Elon University’s School of Communications, are pleased to announce the launch of Project Echo, a partnership aimed at developing unique insights and strategies to create genuine connections between brands and Millennials, also known as “Echo Boomers.”

Millennials or Echo Boomers are defined as individuals born between 1980 and 2000. This population is often regarded as one of the most important segments for the future of marketing due to its size and potential business impact in the coming years. Project Echo is an exciting opportunity for Live Oak students to go beyond the usual internship and connect with opportunities to develop and pitch engaging strategies, centered on the Millennial market, to major consumer brands that Pace represents. For Pace clients, it’s a chance to receive original insights and concepts developed by Millennials themselves.

“We see this partnership as a great opportunity for both Pace clients and the Live Oak students. The Fortune 500 companies we work with will benefit from the insights and ideas created from the unique point of view of today’s undergraduate students. The students will have exposure to actual client situations to give them a deeper understanding of the challenges facing marketers today and to better prepare them as they enter the workforce,” said Craig Waller, Pace president. “We also hope that Project Echo will help keep and retain this great talent in the area as we continue to grow digital marketing services here in the Triad and across the country.”

“For eight years, Elon’s Live Oak Communications has offered students the opportunity to apply their craft outside of the classroom for a variety of real-world organizations. Now, it is truly a special opportunity to partner with a leading content marketing agency like Pace to show off our students’ capabilities with global clients. Additionally, the project will help generate excitement among entrepreneurs and innovators in Greensboro through the use of the co//ab space. This makes the partnership even more exciting,” said Hal Vincent, faculty director of Live Oak Communications.

Project Echo will be utilizing the co//ab (pronounced co-lab) collaboration and co-working space in downtown Greensboro for select meetings, networking and client presentations. The co//ab space is an ideal location for the project due to its central urban location, multifunctional environment and focus on fostering entrepreneurship in the area.