INVISTA Surfaces Awards Pace Content Marketing Agency of Record Status
Innovative category leader selects Pace to lead content marketing efforts
NEW YORK, NY (July 22, 2016) — Pace, the largest independently owned content agency in the United States, has been named the content agency of record (AOR) for INVISTA Surfaces, a fiber and polymer producer of products including STAINMASTER®, ANTRON® and DACRON®. The company’s advanced technologies for nylon, spandex and polyester are used in ubiquitous consumer and commercial applications such as clothing, soft goods, carpet and home surfaces and the automotive industry.
Pace has been hired to address content-specific marketing needs, including strategy, UX design and development, content creation, campaigns, activation and optimization, SEO and social media services for targeted customer communities. The work will be developed for both B2B and B2C audiences, and initial projects will focus on efforts for STAINMASTER®, ANTRON® and DACRON®.
“We chose Pace because we were looking for a best-in-class content marketing agency that could make an impact to our business and brands in our B2B and B2C segments. Pace showcased the ability to drive strategy and full execution with a strong, talented team. We felt they could move the needle quickly due to having a foundation in driving engagement and results. Pace made it clear to us that they would make decisions based on analytical reasoning and would be flexible to change as trends or business needs shifted. Pace is also a strong fit with our Market Based Management culture, which is critically important to how we are successful” INVISTA’s Vice President of Global Marketing Melissa Minihan said.
INVISTA’s selection of a content marketing agency to play a pivotal role in the broader marketing strategy indicates a growing change in the marketing industry, as it moves from traditional advertising campaigns and interruptive advertisements to developing deeper engaging content experiences.
“It’s exciting that INVISTA is entrusting Pace to bring the breadth and depth of our talent and unique point of view into the mix. They have successful, time-honored products, and it is a real privilege to work with the team at INVISTA,” said Pace President Craig Waller.
With leading brands including that include LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged advanced technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday ubiquitous products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, facebook.com/INVISTAglobal and twitter.com/INVISTA.
Media Contact: Kristin Altimari, (316) 828-1057, Kristin.Altimari@INVISTA.com
Pace is a content marketing leader, producing multichannel content that delivers results for a diverse client base. Our staff of more than 300 professionals consistently produces award-winning work in a variety of channels and platforms, including digital, mobile, video, social media and print. Pace was founded by and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross; Pace has offices in New York, Dallas, San Antonio, Rogers, Ark., and Greensboro, N.C. For more information, please visit www.paceco.com and follow news about the company @PaceComm.
Media Contact: Emily Wright, (336) 383-5783, Emily.Wright@paceco.com