Pace Announces Launch of New Four Seasons Magazine Website
Agency Redesigns Website to Support E-Commerce and Improve User Experience
New York, NY (August 15, 2016)— Pace, the largest independently owned content agency in the United States has launched a new redesigned digital magazine for Four Seasons Hotels and Resorts. The Four Seasons digital property provides interesting and evocative content about some of the worlds most fascinating travel destinations and the lifestyle
The now mobily optimized website has an improved user experience, making content more discoverable and accessible, with new organizational features such as six key categories that help users navigate to areas of interest. Content categories span a variety of topics like insider tips, epicurean culture, kids and family, and roundups of the best luxury locales such as pools, views, rooftop bars, snorkeling spots, and more.
The website also features a more visually rich environment with multimedia content designed to spark users’ curiosity and fully immerse them in the subject matter. The modern mosaic design provides a clean, uncluttered view of the content as well as multiple opportunities to enter and interact with it.
The magazine content is leveraged throughout the Four Seasons digital ecosystem, from ecommerce to social as part of a fully integrated content marketing program.
“Four Seasons consistently pushes our team at Pace to innovate and improve the products we build together, striving always toward the exceptional since their discerning guests demands no less,” said Senior Creative Director Sean Murphy. “Our long-standing partnership allows us to deeply understand, appreciate and decipher how to identify and best achieve their business objectives, while delivering something valuable to their customers. We are excited and proud of this new collaboration since it embodies our shared commitment to excellence.”
Pace is a content marketing leader that produces multichannel content that delivers results for a diverse client base. Our staff of more than 330 professionals consistently produces award-winning work in a variety of channels and platforms, including digital, mobile, video, social media and print. Pace was founded and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross. It has offices in Dallas and San Antonio, Texas; Greensboro, North Carolina; New York City; and Rogers, Arkansas. For more information, please visit paceco.com, twitter.com/pacecomm or linkedin.com/company/pace-communications.
Four Seasons Hotels and Resorts
Founded in 1960, Four Seasons continues to define the future of luxury hospitality with extraordinary imagination, unwavering commitment to the highest standards of quality, and the most genuine and customised service. Currently operating 99 hotels, resorts and residences in major city centres and resort destinations in 41 countries, and with more than 50 projects in development, Four Seasons consistently ranks among the world’s best hotels and most prestigious brands in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com and follow @FourSeasonsPR on Twitter.
Media Contact: Jillian Smith, (336) 383-5785, Jillian.Smith@paceco.com