Pace Impact Program Aims to Make a Difference at Home
Top agency in the Triad partners with underrepresented businesses in need to create a positive impact and invest in the community
GREENSBORO, NORTH CAROLINA (October 21, 2020) – Pace believes that investing in our community will propel a meaningful, innovative and profitable entrepreneurial ecosystem for the future. Yesterday, we announced the launch of our newly developed Pace Impact Program to serve underrepresented business founders in some of the cities Pace calls home. The Pace Impact Program will select up to four entrepreneurs and small businesses. We’ll share our marketing expertise and help them develop their social media presence.
“We believe in entrepreneurism and in helping others. We want to use our time and marketing talents to help new entrepreneurs build a successful social media presence to fuel their business today and well into the future,” says Leigh Ann Klee, chief operating officer and president of Pace.
Pace will work with the selected businesses to harness the power of social media, creating a campaign that will measurably impact the chosen businesses and their bottom lines, whether by generating awareness, increasing consideration from new customers or converting engaged customers. Pace will also teach the selected businesses how to measure and continue their social media efforts afterward. Each company’s social media campaign will include a social media calendar and a recommended cadence of posts.
Our ideal small-business candidates will have the following characteristics:
- Multicultural, LGBTQ+, woman, veteran, disabled or otherwise underrepresented founder or co-founder
- Located within one of Pace’s primary communities (Greensboro, North Carolina; New York; San Antonio)
- A commitment to working with Pace team members and providing business information relevant to creating a meaningful social media campaign
“Pace always gives back, and we always pay it forward. Now, more than ever, some of our very own hometown businesses may be perfect for this opportunity, and we encourage them to apply,” says Gordon Locke, chief marketing officer and president of Pace.
For more information and to apply to the program, please visit the Pace website at paceco.com/pace-impact-project.
Pace is a full-service marketing agency that specializes in integrated brand storytelling. We move customers and employees to action through a potent combination of audience-first, data-driven thinking, smart strategies, technology and amazing creative. Our staff is made up of more than 200 creatives, strategists, analysts and technologists. Our 3,000-square-foot in-house studio honors Pace’s culture of helping brands redefine what is possible through amazing creative work with flawless delivery that brings stories to life. Pace has offices and key client hubs across the U.S., working globally and locally. For more information, please visit Paceco.com, Twitter or LinkedIn.
- Woman-owned and -led company for 40+ years
- 60% of Pace employees are women, with half serving in a director or executive role
- Average employee tenure of seven years—double the industry average
Media Contact: Candice Thomas, 336-383-5768, Candice.Thomas@paceco.com