Pace Launches Dedicated Social Media Practice
Content agency continues to evolve service offerings across social media channels
Greensboro, N.C. (September 8, 2014) — Pace, a leading content marketing agency is pleased to announce the launch of a dedicated social media practice. The move is based on the market need to deliver content where it is being consumed and shared by consumers. The group will be lead by Cord Silverstein, Vice President, Social Media.
Silverstein joins Pace from Ignite Social Media in Raleigh. Over the last several years, Cord has created and launched a wide range of digital and social media programs that delivered positive ROI for iconic brands such as Dell, Microsoft, Lenovo, Staples, ConAgra, Quintiles, MetLife and Carlson Rezidor Hotels. Prior to Ignite Social Media, Cord held strategy and marketing roles at Capstrat, Marketsmart Interactive, IBM, and Dell Computers.
“Pace knows how to tell brand stories, that is the heritage of the company. This dedicated practice is just taking that skillset and socializing it in new channels. I am excited to be a part of a team with such deep knowledge in branded storytelling, and I’m looking forward to continuing to evolve Pace’s service offerings in this area,” said Silverstein.
“In many areas, Pace has already been doing aspects of social media for years, from community management to strategy to content creation. This effort is an opportunity to build off those successes with the creation of a dedicated team and division, to take the service offerings even further,” according to Kevin Briody, SVP Content Marketing.
The immediate social media team contains a mix of new hires and existing employees and includes a copywriter, a community manager and a community management lead.
“Pace has adapted and evolved our service offerings for decades based on market shifts, technology changes and consumer preferences, and this move is just another illustration of our commitment to the content industry and our future growth,” according to Craig Waller, President.
Pace is a custom content marketing leader, producing multi-channel content that delivers results for a diverse client base. Our staff of more than 350 professionals consistently produces award-winning work in a variety of channels and media, including digital, mobile, video, social media and print. Pace was founded and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, and is based in Greensboro, N.C. For more information, please visit PaceCo.com, Twitter or LinkedIn.