Pace Wins Gold and Silver W3 Awards
Content agency receives top honors for digital client work
Greensboro, N.C. (October 1, 2014) — Pace, a leading content marketing agency, won three W3 Awards for work produced on behalf of Four Seasons Hotels and Resorts and Verizon Wireless . Four Seasons won gold for its Signature Sleep campaign and silver for its Extraordinary Experiences website. Verizon won silver for its Solutions Lab website. The W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) and are to honor international digital creative excellence. In its ninth year, the W3 Awards received more than 4,000 entries from a diverse range of marketing and communications agencies and firms.
Award Winning Sleep
Signature Sleep by Four Seasons, an integrated campaign, was awarded gold. The interactive experience explores how Four Seasons has mastered the art of perfect sleep and positions the brand as a leader in the industry.
Content includes sleep myths and facts, discovering rituals of rest around the world on an interactive map and learning the secrets to a good night’s sleep flow together on an interactive landing page. Visitors to the campaign can also explore a Four Seasons room to uncover all the ways the brand creates a sleep sanctuary for its guests, from thoughtful design to turndown services to special amenities.
All Best in Show and Gold winners worldwide can be viewed on the W3 Winners Map, an interactive gallery pinpointing entries across the globe.
An Extraordinary Winning Campaign
Receiving silver for tourism landing pages, the Extraordinary Experiences by Four Seasons page serves as a jumping off point for exploring a collection of one-of-a-kind luxury experiences facilitated exclusively by the brand’s international roster of hotels and resorts.
Large, bold graphics and stunning full-screen video samples invite visitors to click any adventure for more details on the experience. Viewers can also select “Find Your Experience” to sort the collection by region or type of experience.
Rewarding Business Technology Solutions
In the general website category, Verizon Wireless was awarded silver for the Solutions Lab mobile technology business research site. Businesses ranging from small-sized, medium, enterprise and even government can search by industry or solution to create customizable content collections that answer their mobile technology business needs.
Original content includes use-case scenarios to relevant editorials, downloadable whitepapers and video examples. Solutions Lab takes a step beyond device recommendations and gives users the power to research and share knowledge to help their business thrive.
“Winning these awards demonstrates Pace’s continued commitment to creating some of the most innovative digital content marketing programs in the industry. We are honored to be recognized internationally alongside our peers in this increasingly competitive landscape,” said Craig Waller, President.
Pace is a custom content marketing leader, producing multi-channel content that delivers results for a diverse client base. Our staff of more than 350 professionals consistently produces award-winning work in a variety of channels and media, including digital, mobile, video, social media and print. Pace was founded and is owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, and is based in Greensboro, N.C. For more information, please visit PaceCo.com, Twitter or LinkedIn.