In 2016, Facebook integrated chatbots into their Messenger platform. They’ve since come a long way. There are several different types of chatbots and creative ways to use chatbot marketing within a digital strategy.
TechCrunch took advantage of this feature by using a Facebook chatbot as a way to provide users with a daily “digital digest” of their top stories.
By sending daily digest links to thousands of Facebook users each day, TechCrunch is exponentially increasing the odds of a user clicking through to their website and engaging with their content.
Consumers are increasingly looking for personalized and direct communication, and chatbot messengers are a great way for brands to deliver. Chatbots could easily be used to answer FAQs for customers, generate leads, promote content and more.