Pace White Papers

Expert advice on delivering effective content.

travel-and-hospitality

Travel & Hospitality Marketing: 2019 Trends Report

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We’ve gone from not having landlines to not having permanent homes—there has been a cultural shift from a society built on staying in place to one of being on the go. Travel & Hospitality brands need to adapt quickly to cater to changing consumer mindsets. These insights and key findings can help your brand break through the noise and position itself as a leader in Travel & Hospitality to emerging millennial and Gen Z consumers.

best-customer

Best Customer Myth: The Gold’s Gym journey of discovery & brand evolution through audience insights.

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Evolving a brand in the face of steep competition and shifting consumer expectations often means a brand has to look beyond its current best customer point of view. While profiles and personas of those you have served may be of some value, they are not the holy grail of growth, expansion and new consumer acquisition. Pace partnered with Gold’s Gym to explore what happens when a brand leaves the single best customer notion behind and focuses on multiple best customers, using audience research and insights to create a tailored experience.

luxury

The Next Generation of Luxury: The Forces Behind How the New Luxury Audience Engages with Brands They Love

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Economic shifts, changing community values, and the ever-present pressure of social media have caused Millennials and Generation Z to make drastically different brand attachments than their predecessors. This emerging affluent generation is changing the definition of luxury. In this white paper, we explore the cause behind this shift and how brands can adapt to remain successful within this new space.

financial-services-and-insurance-marketing

Banking, Financial Services and Insurance Marketing: 2019 Trends Report

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By 2019, millennials will outnumber baby boomers and Gen Z is not far behind. Younger consumers are expecting a more personalized experience and are changing how people manage their money. Their on-the-go lifestyles require different needs than those of the baby boomers and Gen X, whose financial needs and mindsets are also shifting. These insights and key findings could help your brand continue to connect with consumers across all generations.

Healthcare Industry Header

Healthcare Marketing: 2019 Trends Report

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The healthcare industry is shifting from a focus on illness to a holistic, patient-first model. Patients today want to be more educated and knowledgeable. These insights and key findings could help ensure your brand continues to connect with patients in the most effective ways possible.

Brand Attachment: Building Emotional Connections Across the Customer Journey

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Consumers will encounter thousands of brands in a lifetime but will develop meaningful attachments to only a few of them, and there is a proven science to it. It starts with understanding the difference between transactional brand loyalty and emotional brand attachment. This paper will explain how brands move from transactional loyalty to a new realm of unbeatable, unmatched and irreplaceable true customer brand attachment.

Power of the Parent: The Science and Impact of Master Brand Storytelling

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In an age when brand attachment trumps loyalty, and emotional connection outweighs price, how important is master or parent brand storytelling in the mix? We set out to help answer this question and more with Pace Pulse℠, a research series that will explore topics critical to today's CMO and provide actionable insights into the new brand consumer.

Anatomy of a Content Optimization Strategy

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Content is a valuable business asset that should be reviewed, revised, and optimized over its entire life cycle, maximizing its return on investment (ROI). The path to content optimization — the process of improving content for users, search engine placement, and business results — is often difficult to navigate. If you are not sharply focused on your optimization strategy, your content performance will suffer.

Engage or Disrupt? Maximizing Content Investment Through Email Marketing

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Email is a permission-based style of marketing that allows brands to engage consumers with personalized and relevant content. However, many marketers don’t apply best practices to their campaigns and therefore struggle with low subscriber engagement rates, inactive list members and unsubscribes. In this white paper, we explore best practices for developing and implementing an email marketing program.