The Agile Content Engine (ACE)SM is a model that brings nimbleness to brand journalism. It brings audience-tuned people, processes, platforms and performance together into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic editorial to market efficiently and effectively. In this white paper we explore what it means to be an agile content engine.
Summary:
- How ACE Brings Agility to Content Marketing
- Nine Mistakes That Hinder Content Agility
- The Walk-Jog-Run Construct
