With 76% of millennials looking for new forms of banking, younger consumers are heavily impacting the banking, financial services and insurance industry. Their financial needs and mindsets are vastly different than previous generations. They have an increased demand for transparency, real time updates and cashless transaction options. Changing consumer mindsets, coupled with new technology, present a variety of innovative opportunities for brands to integrate into their marketing strategies.
These insights and key findings could help banking, financial services and insurance brands continue to connect with consumers across all generations.
Page Summary
- Complete Transparency
- Cash(less) is King
- Open Banking
- New Customers, New Models
- Startup Nation
