• Pace White Papers
  • Power of the Parent: The Science and Impact of Master Brand Storytelling

Power of the Parent

The Science and Impact of Master Brand Storytelling

The modern CMO must be many things — a data czar, a thought leader, a product marketer, a growth Sherpa, and the tie that binds the C-suite on customer decisions. In an age when brand attachment trumps loyalty and emotional connection outweighs price, how important is master or parent brand storytelling in the mix?

This white paper will explore the value of master brand storytelling. We’ll define the opportunity, prove the value through proprietary and secondary research, share success stories and give you the tools to put it in place in your organization.

Summary

  • Opportunity
  • Taking the Pulse
  • Marketer’s Perspective
  • Success Stories
  • Emotional Storytelling

Additional Reading

Brand Storytelling: A Lesson From

Brand Storytelling: A Lesson From “Game of Thrones” Season 8

A look at the impact of storytelling methods in Game of Thrones and lessons brands can learn from the final season.

Read More

5 Lessons Learned from ANA’s 2019 Brand Masters Conference

5 Lessons Learned from ANA’s 2019 Brand Masters Conference

Discover lessons the Pace team learned at the 2019 ANA Brand Masters Conference, which showcased highly effective brands that drove major results in 2018.

Read More